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"People don't just want to buy personal computers anymore, they want to know what they can do with them."
— Steve Jobs, cofounder of Apple Computer
"So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet."
— Steve Jobs
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
— Apple Computer
"Design is not just what it looks like and feels like. Design is how it works."
— Steve Jobs
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
— Steve Jobs. BusinessWeek, May 25, 1998.
"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."
— Steve Jobs. Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company, by Owen W. Linzmayer.
"Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste."
— Steve Jobs. Apple shareholder meeting, April 22, 1998.
"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"
— Steve Jobs. The line he used to lure John Sculley as Apple's CEO, according to Odyssey: Pepsi to Apple, by John Sculley and John Byrne.
"I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building."
— Steve Jobs. Apple Confidential 2.0.
"We made the buttons on the screen look so good you'll want to lick them."
— Steve Jobs, on Mac OS X's Aqua user interface (Fortune, Jan. 24, 2000).
"There are sneakers that cost more than an iPod."
— Steve Jobs, on the iPod's $300 price tag, Newsweek, Oct. 27, 2003.
"It will go down in history as a turning point for the music industry. This is landmark stuff. I can't overestimate it!"
— Steve Jobs, on the iTunes Music Store (iTMS), Fortune, May 12, 2003.
"What's new is this amazingly efficient distribution system for stolen property called the internet — and no one's gonna shut down the internet."
— Steve Jobs, on how he sold iTMS to the music industry, Rolling Stone, Dec. 3, 2003.
"iMac is next year's computer for $1,299, not last year's computer for $999."
— Steve Jobs. iMac introduction in Cupertino, Calif., May 6, 1998.
"The G4 Cube is simply the coolest computer ever. An entirely new class of computer, it marries the Pentium-crushing performance of the Power Mac G4 with the miniaturization, silent operation and elegant desktop design of the iMac. It is an amazing engineering and design feat, and we're thrilled to finally unveil it to our customers."
— Steve Jobs. Macworld Expo, July 19, 2000.
"I think Pixar has the opportunity to be the next Disney — not replace Disney — but be the next Disney."
— Steve Jobs. BusinessWeek, Nov. 23, 1998.
"You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
— Steve Jobs. Stanford Commencement Speech. 2009.
"I could be doing a lot of other things with my life, but the Macintosh is going to change the world. I believe that, and I've chosen people for the team who believe it, too"
— Steve Jobs.
"Steve believes that about half of what separates the successful entrepreneurs from the non-successful ones is pure perserverance."
— Jay Elliot
"The Mac team had a complicated set of motivations, but the most unique ingredient was a strong dose of artistic values. The goal was never to beat the competition, or to make a lot of money; it was to do the greatest thing possible, or even a little greater."
— Andy Hertzfeld, Mac design team member
"We're constantly focusing on innovating. We believe in the simple, not the complex. ...And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change."
— Jay Elliot, former Senior VP of Apple |
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"When it comes to the state of Apple Computer, everyone has an opinion. And at the Gartner Symposium and ITxpo97 here today, the CEO of competitor Dell Computer added his voice to the chorus when asked what could be done to fix the Mac maker. His solution was a drastic one. "What would I do? I'd shut it down and give the money back to the shareholders."
— Michael Dell
"I've always wanted to own and control the primary technology in everything we do."
— Steve Jobs. BusinessWeek Online, Oct. 12, 2004
"Apple has beautiful artifacts, but what Jobs has been building is a company whose legacy is ideas."
— Paul Saffo, futurist
"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. Whatever does not destroy me makes me stronger."
— Steve Jobs. Stanford University commencement address, June 12, 2005.
"John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place -- which was making great computers for people to use."
— Steve Jobs. The Computerworld Smithsonian Awards Program oral history, April 20, 1995.
"I think Pixar has the opportunity to be the next Disney – not replace Disney – but be the next Disney."
— Steve Jobs. BusinessWeek, Nov. 23, 1998.
"We believe it's the biggest advance in animation since Walt Disney started it all with the release of Snow White 50 years ago."
— Steve Jobs, on Toy Story, Fortune, Sept. 18, 1995.
"We made the buttons on the screen look so good you'll want to lick them."
— Steve Jobs, on Mac OS X's Aqua user interface (Fortune, Jan. 24, 2000).
"It'll make your jaw drop.."
— Steve Jobs, on the first NeXT Computer, in The New York Times, Nov. 8, 1989.
"It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."
— Steve Jobs, on Apple's lawsuit following his resignation to form NeXT (Newsweek, Sept. 30, 1985).
"My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple."
— Steve Jobs. Fortune, Aug. 26, 1991.
"Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?"
— Steve Jobs. Fortune, Feb. 23, 2004.
"The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful."
— Steve Jobs. Rolling Stone, Dec. 3, 2003.
"Steve has a power of vision that is almost frightening. When Steve believes in something, the power of that vision can literally sweep aside any objections, problems or whatever. They just cease to exist."
— Trip Hawkins, Mac engineer.
"Whether you're leading a free workshop, teaching a One to One personal training session or giving expert technical advice at the Genius Bar, there's one thing you'll definitely see — people's faces light up when you show them something they never knew they could do. You'll get used to it, but you'll never get tired of it."
— Apple online recruiting copy.
Wilhelm Oehl, a principal at San Francisco-based design firm Eight Inc., which has helped Apple with its retail designs, says Mr. Jobs taught them to constantly question themselves on whether their decisions make "the most sense."
"Steve has always approached everything with the same energy and detail. He's taken the same attitude he has toward product and design and applied it to management."
— Regis McKenna, marketing executive | ||||||||
Steve Paul Jobs, born February 24, 1955, is the co-founder of Apple Inc. He was born in San Francisco and was adopted by Paul and Clara Jobs of Mountain View, California...who name him Steven Paul. Job's biological parents are Abdulfattah Jandali, a Syrian graduate student who later became a political science professor, and Joanne Simpson, an American graduate student who went on to become a speech language pathologist. They later married, and gave birth to Jobs' biological sister, novelist Mona Simpson.